Schlagwort-Archiv: Retail Strategy

10 Scenarios for European Retail 2026

Had a tough 2015, fighting L4L? Need a little inspiration on preparing for a good start in 2016? Want to know what challenges will come next? Here come 10 trends with a high probability of shaping your future in retail in the year 2026. There is only 10 years left to prepare, so start early: […]

weiterlesen

Brand distribution 2020: Wholesale is the new retail

2014 began with a surprising bulletin from New York’s Ralph Lauren: “Net revenues for the full year 2013 increased 7% … wholesale revenues up 11% …”. Did any other fashion brand recently achieve more wholesale growth than retail growth? Has our long-time favourite for best practice growth strategy, finally lost it? Or is RL leading […]

weiterlesen

Outlets and brand health

Did you know that in today’s competitive market an average fashion brand sells a good 40% of its assortment discounted? Do you know exactly what share of your merchandise is sold discounted? And are you in control of its development? If you want to be fully in control, here’s how: follow the example of leading […]

weiterlesen

Outlet Survival KPI

€10k/m² sales performance is benchmark for the majority of European brands. With this performance the majority of shopping centre manager would offer their best centre locations – if the centre is downtown! Due to the outlet shopping boom and limited space availability more often €10k/m² are just not good enough to let you stay in […]

weiterlesen

Hr. Berggruen es steht 7:1 für den Kaufhof, und wo spielen Sie?

Lieber Hr. Berggruen, das Spiel um Platz 1 haben Sie zuletzt haushoch verloren, die Karstadt-Mannschaft wartet jetzt auf Ihre neue Vision. Wenn wir die Medien studieren geht es Ihnen wie einem erfolglosem Team Manager, man gibt Ihnen nicht mehr viel Zeit einen guten Trainer zu finden, eine Mannschaft zu motivieren und die Fans zurück zu […]

weiterlesen

10 key success factors in brand partner distribution

(For part 1 of the this article, see here) You think the biggest risk in partner distribution is a store takeover or a temporary country exit? Puma’s CEO Jochen Zeitz may have thought so too, until Puma’s Greek distributor filed for bankruptcy in 2012. Puma informed the stock market that it may lose €115m; quite […]

weiterlesen

Brand distribution partnerships – or: How’s your marriage?

May 2014, Dubai: The CEO of a Swedish womenswear brand* is on vacation in Dubai and realizes his longtime Middle East distributor meanwhile operates 10 other brands. The brand’s previously strong position is melting as the distributor’s new distribution favourites get better locations in the new malls. The distributor believes the brand has lost its […]

weiterlesen

Best Practice Brand Growth – Desigual is not the same!

In 2002 probably 100 European fashion „junior brands“, smaller € 10m sales, had all the ingredients to become one of Europe’s most desired brands in the new century. Desigual was one of them, making total sales of € 8m. When Manel Jadraque, Desigual’s MD, announces last month in Berlin, 2013 global sales are € 820m, […]

weiterlesen

Strategie und Change Management – eine Reise von 1.000 Meilen beginnt mit dem ersten Schritt

Ein Mann ist rechtschaffen erschossen und zufrieden Vertriebsvorstand Preisig steht zufrieden am Ausgang des großen Saals. Er atmet tief durch und spürt, wie stark ihn die Tagesveran­staltung mit den Managern von Vertrieb und Zentrale gefordert hat. Aber es hat sich gelohnt. Die letzten der 360 Teilnehmer gehen an ihm vorbei und verab­schieden sich. Einige immer […]

weiterlesen

Let’s go sailing – Strategieprozess für Pragmatiker

Eine der ältesten Seglerweisheiten stammt vom römischen Philosophen Seneca: „Wer den Hafen nicht kennt, in den er segeln will, für den ist kein Wind der richtige.“ Aber Seneca hat diesen Satz nicht nur als Tipp für Schiffskapitäne formuliert. Sondern vor allem als Rat an all jene, die allein oder zusammen mit anderen etwas erreichen wollen. […]

weiterlesen

Driving Store Performance

by Phil Turnbull and Tim Robinson   A Return to Local Decision-Making In his first book on management Peter Drucker advocated putting decision-making as close to the customer as possible. While we have seen technology drive us away from this in the intervening period, that technology has now caught up and local decisions based on […]

weiterlesen

Brand Retail – Know your DNA!

Norbert Pühringer & Guido Schild Imagine you are the CFO or Finance Director of a successful wholesale brand – perhaps one that sells home products, or toys, or BBQ grills – and you have a portfolio of more than 40 own and partner stores. You are market leader in your segment, but in the global […]

weiterlesen

Retailers are from Mars, brands are from Venus

A look back at around 50 years of “brand goes retail” reveals a path paved with unsuccessful attempts to grow. The newest prominent entry to the list: Apple (s.our blog). Brand retail strategies were diverse, but annual reports tell a familiar story: none of the major midmarket brands has really made it. As Polo Ralph […]

weiterlesen