Schlagwort-Archiv: Brand Retail

Brand distribution 2020: Wholesale is the new retail

2014 began with a surprising bulletin from New York’s Ralph Lauren: “Net revenues for the full year 2013 increased 7% … wholesale revenues up 11% …”. Did any other fashion brand recently achieve more wholesale growth than retail growth? Has our long-time favourite for best practice growth strategy, finally lost it? Or is RL leading […]

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Outlets and brand health

Did you know that in today’s competitive market an average fashion brand sells a good 40% of its assortment discounted? Do you know exactly what share of your merchandise is sold discounted? And are you in control of its development? If you want to be fully in control, here’s how: follow the example of leading […]

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Home is where the heart is – or: How to drive L4L by focusing on your customers

In times of annual strategy reviews and budgeting processes, (brand) retail executives ask themselves how to drive sales. Is the right thing to increase marketing spending to drive brand building and awareness or is it better to focus on frequency and conversion rate? In retail, home truly is where the heart is. Before you start […]

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Inspire Change – 10 Jahre Team Retail Excellence

Na, wieder einer dieser Retail-Montage? Umsatz Vorwoche -5% L4L, Kürzung Personaleinsatz entschieden, und mittags ins Projekt-Meeting gehetzt? Willkommen im Retail 2014, der Montag bringt den „Blues“.Für alle? Nein, nicht für die Intrapreneure und das gute Drittel der Brands/Retailer, die auch die letzten 10 Jahre engagiert den Marktveränderungen begegneten. 10 Trends, die alles veränderten Aus Anlass […]

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10 key success factors in brand partner distribution

(For part 1 of the this article, see here) You think the biggest risk in partner distribution is a store takeover or a temporary country exit? Puma’s CEO Jochen Zeitz may have thought so too, until Puma’s Greek distributor filed for bankruptcy in 2012. Puma informed the stock market that it may lose €115m; quite […]

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Brand distribution partnerships – or: How’s your marriage?

May 2014, Dubai: The CEO of a Swedish womenswear brand* is on vacation in Dubai and realizes his longtime Middle East distributor meanwhile operates 10 other brands. The brand’s previously strong position is melting as the distributor’s new distribution favourites get better locations in the new malls. The distributor believes the brand has lost its […]

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Best Practice Brand Growth – Desigual is not the same!

In 2002 probably 100 European fashion „junior brands“, smaller € 10m sales, had all the ingredients to become one of Europe’s most desired brands in the new century. Desigual was one of them, making total sales of € 8m. When Manel Jadraque, Desigual’s MD, announces last month in Berlin, 2013 global sales are € 820m, […]

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Brand Retail – Know your DNA!

Norbert Pühringer & Guido Schild Imagine you are the CFO or Finance Director of a successful wholesale brand – perhaps one that sells home products, or toys, or BBQ grills – and you have a portfolio of more than 40 own and partner stores. You are market leader in your segment, but in the global […]

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Retailers are from Mars, brands are from Venus

A look back at around 50 years of “brand goes retail” reveals a path paved with unsuccessful attempts to grow. The newest prominent entry to the list: Apple (s.our blog). Brand retail strategies were diverse, but annual reports tell a familiar story: none of the major midmarket brands has really made it. As Polo Ralph […]

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Ist die Berliner Retail-Szene noch authentisch?

Aus dieser Frage und der anschließenden, leidenschaftlichen Diskussion unserer Kollegen Alexander von Keyserlingk und Oliver Schlömann entstand zu später Stunde dieser letzte Beitrag unserer kleinen Serie zur Berliner Handelslandschaft: JA! (Alexander von Keyserlingk, ein Berliner) Keine andere Stadt in Deutschland bietet eine vergleichbare Vielfalt und Dynamik im Einzelhandel wie Berlin. Das ist nicht allein der […]

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Flagship Stores – Did Adidas or Ralph Lauren reinvent brand retail?

by Tim Robinson & Guido Schild Imagine you are Chief Sales Officer at Germany´s # 1 sporting goods brand, planning a retail flagship, showcasing the brand with its premium assortment? Here’s the recipe: Partner with a PR agency, select a location no affluent consumer dares to go, rent an old Skoda garage, ask a net […]

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TReE Summer Special 2012

Summerspecial 2012 – TReE on Tour in Berlin

Endlich scheint die Sonne in Deutschland – der Sommer kommt und passend dazu wollen wir unser Summerspecial starten, mit Vorschlägen für eine Erkundungstour durch die Berliner Retail-Szene. Dieses Jahr war Team Retail Excellence auf „Shopping-Tour“ in Berlin. Das Ziel: An einem Tag spannende Retailer in Berlin finden, die einen Besuch wert sind. Darüber hinaus haben […]

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Erfolgreich wachsen auf der Fläche: Die Haupterfolgsfaktoren für Fashion-Brands

Fashion-Brands bespielen in Deutschland inzwischen mehr Verkaufsfläche als die 15 größten Multibrandfilialisten zusammen. Doch nicht alle sind erfolgreich mit der Flächenexpansion, stockt der Ausbau, bleiben Umsatz und Ergebnis weit hinter den Erwartungen zurück. Woran liegt das? Was sind die Erfolgsfaktoren? Fashion Brands bespielen hierzulande 2,8 Mio m² Verkaufsfläche, zwischen 2005 und 2010 betrug das Wachstum […]

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