Die Protagonisten in der Reihenfolge ihres Auftritts: Peter S., Sprecher der Geschäftsführung Michael P., Verkaufsleiter Großkunden Sonja M., Leitung Retail Margit B., Leiterin Technische Produktentwicklung Tania K., Produktmanagerin DOB-Division Tony N., Einkäufer Großkunde mit hohem Kritikpotenzial Joachim W., Direktor Merchandise Management Namenloser Planner Outdoor Namenloser Allocator Geschäftsführer Finanzen, auf eigenen Wunsch anonym Erster Akt: Anfang […]

von Marcus Diekmann Wandel ist Chefsache. Nicht Angst vor Veränderung, sondern Mut, die entscheidenden Dinge endlich anzupacken, sollte die Agenda der Unternehmen bestimmen. Das sagt Gastautor Marcus Diekmann, Experte für eCommerce. Fakt ist: Sämtliche Segmente des stationären Handels in Deutschland sind rückläufig oder stagnieren. Während die Klein- und Mittelzentren bis zu 35% ihres Umsatzes einbüßen […]

von Marcus Sewtz Strategieentwicklung in dynamischen Zeiten erfordert ein dynamisches Vorgehen. Konventionelles eher statisches Vorgehen greift immer weniger. Hektischer Aktionismus ist ebenso wenig angebracht wie langatmige Analyseprozesse. Das Prinzip der „strategischen Schleife“ beschleunigt und schafft die Voraussetzungen für mutige Entscheidungen und eine kontinuierliche Unternehmensentwicklung. Nie hat sich das gesellschaftliche Leben so fundamental in solch einer […]

Had a tough 2015, fighting L4L? Need a little inspiration on preparing for a good start in 2016? Want to know what challenges will come next? Here come 10 trends with a high probability of shaping your future in retail in the year 2026. There is only 10 years left to prepare, so start early: […]

How brands are missing opportunities for traffic, sales and profits in e.shops and cross-channel services By Oliver Kirchhof & Guido Schild   The online share of fashion sales in Germany, UK and France has passed the 10% mark and is headed for 20% – does that mean bricks & mortar will have lost 20% in […]

2014 began with a surprising bulletin from New York’s Ralph Lauren: “Net revenues for the full year 2013 increased 7% … wholesale revenues up 11% …”. Did any other fashion brand recently achieve more wholesale growth than retail growth? Has our long-time favourite for best practice growth strategy, finally lost it? Or is RL leading […]

Did you know that in today’s competitive market an average fashion brand sells a good 40% of its assortment discounted? Do you know exactly what share of your merchandise is sold discounted? And are you in control of its development? If you want to be fully in control, here’s how: follow the example of leading […]

In times of annual strategy reviews and budgeting processes, (brand) retail executives ask themselves how to drive sales. Is the right thing to increase marketing spending to drive brand building and awareness or is it better to focus on frequency and conversion rate? In retail, home truly is where the heart is. Before you start […]

€10k/m² sales performance is benchmark for the majority of European brands. With this performance the majority of shopping centre manager would offer their best centre locations – if the centre is downtown! Due to the outlet shopping boom and limited space availability more often €10k/m² are just not good enough to let you stay in […]

Lieber Hr. Berggruen, das Spiel um Platz 1 haben Sie zuletzt haushoch verloren, die Karstadt-Mannschaft wartet jetzt auf Ihre neue Vision. Wenn wir die Medien studieren geht es Ihnen wie einem erfolglosem Team Manager, man gibt Ihnen nicht mehr viel Zeit einen guten Trainer zu finden, eine Mannschaft zu motivieren und die Fans zurück zu […]

(For part 1 of the this article, see here) You think the biggest risk in partner distribution is a store takeover or a temporary country exit? Puma’s CEO Jochen Zeitz may have thought so too, until Puma’s Greek distributor filed for bankruptcy in 2012. Puma informed the stock market that it may lose €115m; quite […]

May 2014, Dubai: The CEO of a Swedish womenswear brand* is on vacation in Dubai and realizes his longtime Middle East distributor meanwhile operates 10 other brands. The brand’s previously strong position is melting as the distributor’s new distribution favourites get better locations in the new malls. The distributor believes the brand has lost its […]

In 2002 probably 100 European fashion „junior brands“, smaller € 10m sales, had all the ingredients to become one of Europe’s most desired brands in the new century. Desigual was one of them, making total sales of € 8m. When Manel Jadraque, Desigual’s MD, announces last month in Berlin, 2013 global sales are € 820m, […]