When planning the opening of a new hometown mega-outlet in 2010, the brand’s store development team sketched a store development concept, including 147 window & store mannequins. We calculated dressing and changing of mannequins will require 1.85 FTE p.a. and challenged the plan. Weeks later a majority of window mannequins spent the winter in the cold warehouse, waiting for the next five store openings to come.
Would you know your cost and store efficiency of the VM & window program 2014?
Collected by Rudolf Bartels, Freelance Corporate Developer @ Team Retail Excellence