Are you experienced online shopper, tired to hear why Amazon´s “1click“ shopping experience is best practice, in an otherwise boring shop? You can´t stand another online study about booming online retail, while your personal shopping experience is rather not dull?
10 years after the first online stores, early „kick & rush low quality openings“ and web 2.0 dynamics of the last years, we wanted to feel and see how is the 2012 online consumer experience, when we enter shops, when we consider a buy. We interviewed friends and family, researched, browsed a few days and developed a decent overview on the status of European online retail.
Yes, still many are stuck in their early web 1.0 childhood, but some show excellent online features, demonstrate online shopper experience can be very intense, positive and convenient. Some experiences are close to excellent brick and mortar experiences, some add great service features for their high street stores.
As „excellent experience” isn´t something you can describe, we save you from many words: Simply go browse yourself, feel the difference to Amazon or some of your other favourite sites (But hurry up, with the pace of internet change, some of our favourite links maybe outdated by the time you visit).
We almost forgot Amazon: A Oscar (c) for “consumer intimacy” will go to Seattle in 2013, if they learn online shops are used from various family members, and we don’t like the concept of „looked up lately“ and that our kids see what we browsed in store for Christmas.